Melissa Coyle

Implementation of communications best practices, ranging from strategic concepts to production: campaign strategy, content/messaging, branding and visual functional design through print and digital communications channels.

Support of major clients and their opportunities through innovative positioning, detailed execution and team collaboration.

Experience

Communications | Brand Direction  @  CBC Group

Communications solutions in collaboration with Business Development and differentiation strategies. Brand Development, Strategy and Integration. Create and publish print and digital media including web site design and content management, press releases, social media and email campaigns, advertising and support collateral.

Communications Design  @  GTECH Corporation

Support of deadline intensive proposal efforts for state and federal government RFPs, RFIs and related business development activities. Research and development of concepts based on needs of targeted sales efforts.

Communications Design  @  American Power Conversion

Messaging, communications development, project management and collaboration with Marketing Communications team to grow market share via clear, consistent visual communication of corporate initiatives and product information.

Communications Design  @  Houghton Mifflin Company

Solutions for College, School and Trade Division publications and packaging, from prototyping through final design implementation.